The SOP culture program starts with a video lesson to understand the importance of organizational culture, how to assess your own culture, how to find and articulate your company values as well as leaderships tips for communicating and molding your culture.

The second video lesson provides a framework for building your own market-focused culture - one that consistently creates winning value propositions and provides sales with unique talking points. The program includes the templates to document the buyers journey, the market's pain points and provides a systematic way for employees to propose ideas / value propositions that'll provide superior experiences for your customers.